Event speaker
Speaker
Faith Previtera
Director of Brand, Content and Social
Blue Cross Blue Shield of Massachusetts
Faith leads our brand and content team, overseeing our external brand initiatives, paid media, content strategy, social media and partnerships including Bluebikes. She recently joined BCBSMA in summer 2026, coming to the company after 15 years at advertising and communications agencies, including Hill Holliday, Weber Shandwick and Copacino + Fujikado.
She most recently has led Hill Holliday’s SociStudios offering, a collective of social thinkers, doers, makers and creators for brands at all stages of social media maturity. A proud culture vulture obsessed with finding precise, effective moments to intersect brands with the moments and mindsets that matter most, Faith has led culture-leading brands like Sonos, BMW Motorrad, Microsoft, Amazon Prime and Dunkin’ at Home achieve better relevance and connection with those that matter most.
Faith grew up in Seattle, attending Seattle University with an emphasis on Social Work, and has personal deep roots in health and human services. She lives in Wellesley with her family and two big personalitied doodles.