Event speaker
Speaker
Sandra Ma
Co-founder & CEO
Jovial
Sandra is a seasoned facilitator, operator, and consultant with a proven track record of working with leadership teams to solve complex challenges and create sustainable systems for growth. With a diverse background spanning investment banking, advertising technology, ecommerce, AI call center software, and fintech, Sandra has led Product Management teams at fast-growing tech companies and co-founded Jovial, a consulting company specializing in building high-performing, collaborative teams resulting in better outcomes and more joyful workplaces.
Sandra works closely with executive teams, functional leaders, and cross-functional groups to design and implement the everyday systems that shape culture and performance, including decision-making frameworks, roles and expectations, and collaboration rituals across teams. Her work helps organizations replace ambiguity with shared understanding, reducing friction and enabling teams to move faster together.
Originally from Pittsburgh, PA, Sandra is currently based in Methuen, MA, where you can find her spending time with her family, crafting, or brushing up on her piano skills.