WWCMA EVENT
Refocus on Wellness: Affordability, Prevention and Access
Thursday, March 19 / 11 AM – 2 PM ET
Blue Cross Blue Shield of MA, Boston, MA
WWCMA Members FREE / Non-Members $79
Registration Coming Soon!
Thursday, March 19
11 AM – 2 PM ET
Blue Cross Blue Shield of MA
Boston, MA
WWCMA Members FREE
Non-Members $79
The increasing cost and complexity of healthcare is a major hurdle for both employers and employees, resulting in underused benefits and uncertainty on how to best support the workforce.
Please join us for an educational event and fireside chat that will explore how employers can help tackle healthcare affordability by refocusing their approach to wellness. This session will cover national and regional trends influencing costs and the employee experience, and demonstrate how employers can use data to inform benefit strategy, improve engagement, and personalize communications.
Key topics include:
- Expanding the concept of wellness to include preventive care, behavioral health, and financial well-being.
- Highlighting Blue Cross’s approach to affordability and wellness.
- Showcasing how comprehensive vendor solutions can support employees’ overall health.
Event Speakers
Dennis Charland
Senior Vice President
Commercial and Pharmacy Sales
BCBSMA
Minita Shah-Mara
Senior Vice President
Chief People Officer
BCBSMA
Karl Laskowski, MD, MBA
Vice President
Clinical Programs and Strategy
BCBSMA
Faith Previtera
Director of Brand,
Content and Social
BCBSMA
Sandra Ma
Co-founder & CEO, Jovial
Sandra Ma is a seasoned facilitator, operator, and consultant with a proven track record of working with leadership teams to solve complex challenges and create sustainable systems for growth. With a diverse background spanning investment banking, advertising technology, ecommerce, AI call center software, and fintech, Sandra has led Product Management teams at fast-growing tech companies and co-founded Jovial, a consulting company specializing in building high-performing, collaborative teams resulting in better outcomes and more joyful workplaces.
Sandra works closely with executive teams, functional leaders, and cross-functional groups to design and implement the everyday systems that shape culture and performance, including decision-making frameworks, roles and expectations, and collaboration rituals across teams. Her work helps organizations replace ambiguity with shared understanding, reducing friction and enabling teams to move faster together.
Originally from Pittsburgh, PA, Sandra is currently based in Methuen, MA, where you can find her spending time with her family, crafting, or brushing up on her piano skills.
Richard Harrell
Co-founder, Jovial
Richard Harrell is an adult learning expert and accomplished facilitator with over a decade of experience designing and delivering impactful learning programs for diverse audiences. He has facilitated sessions for thousands of professionals across industries, equipping them with the skills to communicate effectively, lead with confidence, and collaborate successfully.
Rick’s career has spanned roles in training, curriculum design, and teaching, always focused on helping individuals grow and connect. His expertise includes training managers and teams, designing digital learning content, and facilitating leadership workshops tailored to organizations with a wide range of professional backgrounds and perspectives.
As the co-founder of Jovial, Rick creates engaging, interactive learning experiences that empower leaders and teams to align on goals, strengthen relationships, and build high-performing cultures. With a talent for connecting with individuals from all walks of life, Rick brings a practical, results-oriented approach to helping organizations achieve success.
Originally from Baltimore, MD, Rick is an avid fan of all things Baltimore – whether it’s enjoying Old Bay seasoning, cheering on the Orioles, or spending time on the water fishing.
Thank you to our Event Sponsor
