WWCMA EVENT
Refocus on Wellness: Affordability, Prevention and Access
Thursday, March 19 / 10 AM – 1:30 PM ET
Blue Cross Blue Shield of MA / Boston, MA
WWCMA Members FREE / Non-Members $79
Thursday, March 19
10 AM – 1:30 PM ET
Blue Cross Blue Shield of MA
Boston, MA
WWCMA Members FREE
Non-Members $79
Presentation materials coming soon!*
*Only WWCMA Members may view the presentations.
Not a WWCMA member yet? Sign up here!
Register by 5 PM on Wednesday, March 18. No walk-ins, please.
Feel free to dress casual, jeans encouraged.
The increasing cost and complexity of healthcare is a major hurdle for both employers and employees, resulting in underused benefits and uncertainty on how to best support the workforce.
We joined BCBSMA for an educational event and fireside chat that explored how employers can help tackle healthcare affordability by refocusing their approach to wellness. This session covered national and regional trends influencing costs and the employee experience, and demonstrated how employers can use data to inform benefit strategy, improve engagement, and personalize communications.
Key topics included:
- Expanding the concept of wellness to include preventive care, behavioral health, and financial well-being.
- Highlighting Blue Cross Blue Shield of MA’s approach to affordability and wellness.
- Showcasing how comprehensive vendor solutions can support employees’ overall health.
Agenda
| 10:00 AM – 10:30 AM | Registration & Networking |
| 10:30 AM – 12:00 PM | BCBSMA Presentation |
| 12:00 PM – 12:30 PM | Q&A Session |
| 12:30 PM – 1:30 PM | Lunch & Networking |




