Melanie Rocha

Board of Directors

melanie rocha


With more than eleven years of worksite wellness experience, Melanie is a Health Engagement Strategist at Blue Cross Blue Shield of Massachusetts. In this role, she designs and implements comprehensive wellness strategies for her clients by identifying population health risks and development targeted interventions aligned with employee interests.

Melanie earned a Bachelor of Science degree in Business Administration from Rivier College and holds a Certified Wellness Program Manager designation form the Chapman Institute. She is a Boston Chapter Leader for the Foundation Fighting Blindness, where she spearheads fundraising efforts, and organizes and leads networking support groups.

Fun Facts: Melanie enjoys yoga and spending time with her son.

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The Worksite Wellness Council of Massachusetts (WWCMA) is the preeminent, independent and objective resource for health promotion in the workplace and champions wellness programs to help employers encourage healthy employees, healthy families, and healthy communities across the Commonwealth.