Alyssa Holzman

Board of Directors

alyssa holzman

Education and Events Co-Chair

Alyssa is a Senior Program Manager for Health Engagement at Blue Cross Blue Shield of Massachusetts. She designs, implements, manages and evaluates best-in-class health engagement offerings for accounts and members that increase retention, engagement and behavior changes. Prior to this role, Alyssa was a Senior Wellness Consultant for large national accounts, developing and implementing comprehensive, results-oriented wellness strategies for employees’ specific needs. She also collaborated with accounts to design incentives and effective communication plans that optimized employee engagement in wellness programs.

Alyssa received a Master of Arts degree in Integrated Marketing Communications from Emerson College as well as a Bachelor of Science degree in Mass Communications and Political Science from Towson University. She is a Certified Wellness Program Director (Cooper Institute).

Fun Facts: Alyssa cooks like Julia Child and met her, too!

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The Worksite Wellness Council of Massachusetts (WWCMA) is the preeminent, independent and objective resource for health promotion in the workplace and champions wellness programs to help employers encourage healthy employees, healthy families, and healthy communities across the Commonwealth.