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Q&A with 2016 Silver WorkWell MA Award Winner, Borislow Insurance

Posted By Melissa Matheson, Tuesday, November 15, 2016

2016 WorkWell MA Silver Award Winner, Borislow Insurance
Interview with Travis L. Horne

Tell us about yourself and your organization. 

Borislow Insurance:
Borislow Insurance is a leading employee benefits agency, serving clients in many states across a wide variety of industries. BI is centered not on traditional brokerage but on Strategic Advisory Partnerships with our clients. In this way, BI nurtures relationship with many clients that goes way beyond brokerage. At a time of great uncertainty and change in healthcare, the insurance industry and the economy, BI remains among the fastest growing and most respected agencies of its kind.

Travis L. Horne, MBA
Director of Health & Wellbeing
Travis has over twenty plus years of experience in the population healthy management industry.  As the Director of Health & Wellbeing he is responsible for the overall strategic vision, development and execution of employer’s culture of health and wellbeing to positively impact business goals and improve employee productivity.

Before joining Borislow Travis was the Director of Health & Productivity at Unum, Wellness Consultant for Blue Cross, Blue Shield of Massachusetts and a Health & Safety Advisor for the New Hampshire Local Government Center. 

Travis’s expertise includes identifying business solutions that will have the most financial and operational impact to clients.  Business solutions include actionable health & wellbeing and population health management programs, delivered through data analysis, vendor partnerships and client engagement.  

Congratulations on being a WWCMA WorkWell Massachusetts awardee. What does this mean for your team/you?

Borislow Insurance is proud to have been named a WorkWell Massachusetts Award Program winner for exemplary worksite health promotion. The award recognizes Borislow’s achievements developing, implementing, and participating in corporate health improvement and wellness programs. 

Borislow Insurance offers employees a personalized experience through our innovative approach, which cultivates a culture of health and wellbeing, drives behavior change and encompasses the whole person.  We engage employees through assessments and surveys, which provide guidance to develop our wellbeing roadmap.  Our approach to employee and business health is the unique component that makes Borislow Insurance one of the healthiest places to work.

The employees of Borislow Insurance feel it’s important to walk the walk and talk the talk, which is a key component to our continued success.  It’s a great honor to be named a 2016 WWCMA WorkWell Massachusetts winner.  

Why are wellness programs important for your organization?
Borislow Insurance feels that programs focused on employees needs holistically are necessary to develop and sustain a culture of health & wellbeing in an organization.  BI integrates wellness programming, wellbeing activities and culture enhancements in the work day to enrich the personal experience, which in return creates increased productivity and morale and a decrease in employee absenteeism.   All these factors in turn make BI one of the healthiest places to work.

What wellness program(s) have you implemented? Any new initiatives planned?
Borislow Insurance has implemented several wellbeing activities that are geared towards employee health & wellbeing and address our five core elements; physical, financial, workplace, community and mind-spirit wellbeing.  In 2017 BI will have enhanced the existing rewards platform with a new tool that will target employee’s health & wellbeing needs/wants and reward based on individual engagement.   

What impact is/are they having on your organization and employees? 

This is yet to be determined; the tool will not be in place until 1-1-2017.

Are there aspects of your wellness program that make it unique that you would like to share? 
The major aspect that we feel is unique in the industry is that we are focusing on employee’s holistic needs through benefits and not just a “wellness one-off” program.  Wellness one-off programs are fun, but benefits that focus on employees needs help to solve a problem or fill a gap.  A combination of wellness one-off’s and benefit offerings address all employees elements of health & wellbeing. 

Who are your wellness champions? 
Owners of Borislow Insurance
Senior Leadership
Employees of Borislow Insurance

Any words of wisdom for organizations starting a new program? 
- Walk, Jog, Run
- Focus on the culture and not just a wellness program
- Build a 3-year strategy that addresses all five elements of health & wellbeing
- Invest: An incentive structure is imperative for success 




Tags:  Borislow Insurance  Q&A  wellness programs  Worksite Wellness  Worksite Wellness Programs  Workwell Massachusetts  workwell massachusetts awards 

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The Worksite Wellness Council of Massachusetts (WWCMA) is the preeminent, independent and objective resource for health promotion in the workplace and champions wellness programs to help employers encourage healthy employees, healthy families, and healthy communities across the Commonwealth.