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WWCMA Strategic Planning Update 2017

Posted By Melissa Matheson, Tuesday, February 28, 2017

WWCMA completed our strategic planning process with the assistance of Health Resources in Action (HRiA), a public health nonprofit consulting firm in 2016. The goal was to develop a strategic plan to guide WWCMA work over the next three years and help guide organizational efforts to achieve the Council’s mission to provide high-quality effective and sustainable services for its members. HRiA helped us identify organizational strengths, areas of need, and build consensus and excitement around the Council’s goals and objectives. We were able to complete this important initiative with the input of our Board of Directors, WWCMA members, committee members, sponsors, and Council volunteers.

Participants provided input through one or more discovery mediums that included focus groups, online surveys, and interviews to explore perceptions of the internal strengths and weaknesses of the Council, as well as the external opportunities and threats in the environment in which the Council operates. The key findings from the data gathering were used to develop priorities and inform the goals, objectives and strategies for a day-long strategic planning session.

Through our strategic planning efforts, we have revised the WWCMA vision and mission statements and developed priority areas and action plans.The outcomes of our work are below.

WWCMA Vision Statement

The Worksite Wellness Council of Massachusetts (WWCMA) is the preeminent, independent and objective resource for health promotion in the workplace and champions wellness programs to help employers encourage healthy employees, healthy families, and healthy communities across the Commonwealth.

WWCMA Mission

WWCMA provides networking, education, tools, and other resources to help employers cultivate and sustain a culture of health and wellness for employees and their families. 

WWCMA Priority Areas for 2017 

We will be working to create and deliver innovative programs and resources that address the diverse needs of our audience to advance the best practices of worksite wellness. The marketing team will continue to position WWCMA as the industry leader to attract, engage and retain members, sponsors, and partners, and promote the advancement of worksite wellness throughout our state. We will work to strengthen and sustain a collaborative and diverse council governance structure and ensure financial sustainability and growth by delivering value to our community. 

The Council thanks, HRiA and our wide array of members, sponsors, and volunteers who provided their time and valuable insights and feedback to the Council to make our strategic planning process a success. The Council will keep our members, sponsors, and volunteers up-to-date on our progress in meeting our strategic goals and will communicate improvements and new initiatives in our four priority areas. We are looking forward to an exciting 2017!

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