Alyssa is a Senior Program Manager for Health Engagement at Blue Cross Blue Shield of Massachusetts. She designs, implements, manages and evaluates best-in-class health engagement offerings for accounts and members that increase retention, engagement and behavior changes. Prior to this role, Alyssa was a Senior Wellness Consultant for large national accounts, developing and implementing comprehensive, results-oriented wellness strategies for employees’ specific needs. She also collaborated with accounts to design incentives and effective communication plans that optimized employee engagement in wellness programs.
Alyssa received a Master of Arts degree in Integrated Marketing Communications from Emerson College as well as a Bachelor of Science degree in Mass Communications and Political Science from Towson University. She is a Certified Wellness Program Director (Cooper Institute).
Fun Facts: Alyssa cooks like Julia Child and met her, too!
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